(over solemn, stirring music from an earlier era)
In going to Burger King, one is not simply choosing a meal at Burger King. Rather, one is saying something about his or her place in America.
You see, when, as an American, one steps up to the front of that line and a cashier says, “Welcome to Burger King,” it is an invitation, and not just an invitation to eat at BK, but, more so, an invitation to an experience, a truly quintessential American experience.
To get more to the point, it is the Whopper and its many varieties that is truly the bedrock of Burger King — it is upon that foundation, the foundation of the Whopper, from which so much about what it means to be an American is evoked. Whether it’s the flame-broiled patty, the crisp lettuce or the sliced onion that you like, it’s still the slice of cheese — the slice of American cheese — that one, whether he or she knows it, most associates with the Whopper.
And, perhaps what is most enduring about the spirit of the Whopper is the Whopper Jr. Here, you have the Whopper passing on its ideals and values to a new generation of hamburgers. And what could me more American than that?
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